GROW YOUR BEAUTY BUSINESS WITH THESE TIPS:
Starting an eyelash and brow business doesn't happen overnight. Many successful businesses are constantly creating innovative ideas and strategies to attract new customers and keep them coming back again and again. As a new business, it is very important to learn how to promote your services and acquire new customers. Here are some of the most effective ways to attract new customers to start your business:
START WORD OF MOUTH:
Ask friends and family for help and do their eyebrows and eyelashes in exchange for a good review. They can advertise your work wherever they go. Give them some of your business cards to share with their friends, or give them your Instagram profile to spread the word. If any of your friends have a large following on social media, partner with them in exchange for free services.
KNOWLEDGE IS THE KEY:
You may have the best marketing strategy in the world, but if your service isn't up to par, customers won't come back. Therefore, it is important to attend accredited courses, be educated on how to best perform treatments and provide aftercare. Clients come to you because they need an expert to treat them, so stay up to date on the latest trends and techniques!
SHARE:
There is nothing today as important as advertising! Create social media pages for your business and share your work as much as you can. Social media can be a powerful tool for local beauty artists, especially Instagram. Try taking before and after photos of your customers, share discounts or aftercare tips, or even run a contest.
It's important to be open and transparent as a business, so make sure your customers can easily find your hours of operation, when you're closed, and your price lists.
CHECK OUT THE REFERRAL PROGRAMS:
Referral programs can be a quick and easy way to attract more customers. By incentivizing referrals, you can thank customers for their loyalty when they bring their friends to you. For example, you could have a 15% discount for customers who book an appointment with a friend. This way, your existing customer will definitely come back as well.
NETWORK WITH OTHER BEAUTY EXPERTS:
The beauty industry is big, so connecting with local nail artists, hair stylists, and more could help both parties attract more customers. Hold each other's business cards or flyers, support each other on social media, or create promotions together. As long as they are mutually beneficial and no one takes advantage of the other!
OFFER AN EXPERIENCE:
Really think about the customer experience from the moment a customer makes an appointment until they walk out your door after a treatment. Is your booking system simple and automated? Does your studio offer them an escape from their busy lives?
Spending a little extra effort to delight your customers is much easier than trying to find new customers every time. Many technicians also use a loyalty program where customers receive a discount after a certain number of appointments.
OUR COURSES:
Thinking of starting your own beauty business? At Beautiful Brows and Lashes, we offer many brow and lash grooming courses to help you become a fully qualified artist. Half of our courses take place in Liverpool and are full of practical advice on how to grow your business from the ground up.
For a complete overview of our courses visit: https://beautifulbrowsandlashes.gr/collections/courses
